DZHANER TAHIR
A young marketer with a passion for luxury, branding and craftsmanship, sharing thoughts, research and ideas on the luxury industry.
BORN IN BULGARIA
2002
I was born in Razgrad, a small town in the north of Bulgaria. Despite its size, it has a rich history, from the ancient Roma city of Abritus to the 3rd biggest mosque of the Balkans that still stands at the heart of the city.
MOVED TO BRUSSELS
2015
Moving to Brussels gave me the opportunity to see the world differently. A kid from Mortagonovo, a small village in Bulgaria, suddenly had the chance to build a new life in the capital of Europe.
JOINED MASSIMO DUTTI
2021
My first experience in fashion retail, where my passion for the industry truly began. It taught me the importance of customer experience and how the same product can be perceived differently depending on the customer.
JOINED SCABAL
2022
Joining Scabal completely changed my perspective on luxury. Beyond the fabrics, I discovered the importance of craftsmanship, heritage and the decades of expertise behind every collection. It was the beginning of my interest in understanding what truly creates value and why some brands become timeless.
GRADUATED FROM EPHEC
2025
Graduating from EPHEC in Marketing gave structure to the ideas I had been developing through my experiences in fashion and luxury. Through projects, internships and the knowledge shared by industry experts, I developed a stronger understanding of branding, communication and the way perception is built.